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Director Lee Plaschek has seen almost everything in the past ten years. From TVC to video clip, from a crew of five to a crew of 35, from perfectly stylized shots to run and gun. As a result, Lee has good adaptability and the strength to view each project separately and objectively. With the most experience in creating online content, he is always thinking about a way to get the most out of a production. Not just one tight campaign film, but smart looking at a translation for social in different formats. Making the ordinary extraordinary is the best way to describe his fresh style with a wink.