Laatbloeiers

#Natuurmonumenten
#biodiversity
#socialcampaign
#commercial

Closed on Monday developed a campaign on behalf of Natuurmonumenten to encourage the Netherlands to give love to their garden or balcony even in the gray autumn. In this way we help nature a little, especially the past fifty years we have lost 85% of our biodiversity.

We loved working on these campaign and translating the message into a visual concept. The challenge was to imitate autumn while shooting in mid-July. We made sure to reflect this in the styling, set design, the lighting set up and the color grading. When assembling the team, we chose a creative producer who handled the styling, art direction, and oversight of the creative concept. This approach allowed us to keep the crew intimate and allowed us to work efficiently on set with short lines of communication.

Even in the gray days of autumn, your garden or balcony can thrive with a little love. Join us in helping restore biodiversity—visit natuurmonumenten.nl/najaar and get the free Laatbloeiers package.

Served
1 hero video 30″
3 social snippets 15″
Still photography

Credits

Agency: Closed on Monday
Client: Natuurmonumenten
Production company: Chev Productions, Charlotte Cattel, Eva Wulp
Creative producer: Adinda Berends
DOP: Tijl Bluijsman
AC: Brandon Gervacio
Make up: Mignon de Seriere du Bizournet
Edit & Color grading: Emily Duurland