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Naïf Sun


Naïf sun campaign 2023

We created videos and photography for the new Naïf sun products – Good sunscreen can be seen!

Naif asked us to create 3 sunny locations in February to shoot content for their Sun products. As a B-corp company, traveling abroad to a warm location is not an option. Which allowed us to be creative in a big white studio.

We worked with a big light team, who created the summer through (water) reflections and imitating a sun. In addition, we used many elements from outside to make the studio settings realistic, such as tree branches, grass, flowers and sand. We were able to work closely with the Naif team for the styling and art direction. We only used sustainable products for the decoration and props.

Video content for NL / BE / DE


Agency: Fitzroy
Client: Naïf
Production & director: Chev Productions
DOP: Sjors Mosman
Photography: Neeltje de Vries
Production design: Jonathan Sipkema
Styling: Chev Productions
Focus puller: Chiel van Dongen
Gaffer: Daan de Boer
Best boy: Harm Bredero
⁠Licht assistent: Daan Kretschmann
Licht assistent: Hidde Muskee
Make up: Anke ter Heide
Illustrations: Joan An Beaudoin
Animations: Jim Zondervan
Color grading: Chris Wouda
Location: Allard Studio’s