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Mitsubishi ASX – For the confident ones.

This is how we like to ride 🛞
With Budapest as the dashing decor for the newly released Mitsubishi ASX, we had to make all the right choices. And we did, just like the characters in the commercial found the confidence to choose their own path.

For this combined shoot – with both video and photography – we had the pleasure to create the visual concept with Mad Avenue.
A little fun fact about VFX. Look for the things you can’t see: flashy street signs, the people in the streets of Budapest, other car brands or old cracky roads. When you make it clean, you make it shine. And extra extra special, The Netherlands will be the first country where Mitsubishi’s European campaign will go live. So keep an eye out from the 1st of July ☀️

Social edits – EU
Cutdowns – EU

Photography socials – EU
Photography OOH – EU


Client: Mitsubishi
Agency: Mad Avenue
Production company: Chev Productions
Cast: Luca Balasz & Robin Pijls
Director: Arjen Schotel
DOP: Sjors Mosman
Photography: Gijs Spierings
Assistant photography: Sherman Emers
Art direction & Styling: Robin Bruinsma
Casting agency: Contact casting & Republic

Local crew
Service production Hungary: Flatpack Film
Producer: Zita Kisgergely
Assistant producer: Emese Tánczos
Line Producer: Virag Varga
Production manager: Tibor Gedo
Production Coordinator: Henrietta Halasz
Location manager: Bence Feher
Assistant Location Manager: Istvan Tamasi
1st AD: Tamás Vass
PA: Sandor Csali

SteadyCam Operator: Bence Bujdoso
Focus Puller: Daniel Benkő
2nd AC: Attila Négyesy
Data Manager: Balint Seres
Casting: Gergo Nagy
Set Dec: Bence Horn
Hair Stylist: Laszlo Pasztor
Make-up Artist: Zsombor Agoston
Wardrobe Assistant: Nora Göndöcs
Gaffer: Balázs Vákár
Key Grip: Bence
Picture Car Coordinator: Zsolt Somogyi
Location Security: Ferenc Nagy
Unit Manager: András Kopházi
Transport Captain: Tamas Wimmer

Post production
Offline Edit: Arjen Schotel
Online Edit & VFX: Maike Claessen
Music & Sound design: Soundsright
Grading: De Grot – Joppo