Mitsubishi Outlander

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#Mitsubishi Outlander

Mitsubishi Outlander – Live is great

No dizzying special effects. No list of technical gadgets. No far-fetched stories. With the European launch of the new Outlander PHEV, Mitsubishi Motors is taking a different path. Under the banner ‘Life Is Great’, the campaign pays tribute to real life and the confidence to follow your own path. The concept highlights the character of the new Mitsubishi Outlander PHEV, a car designed to enrich your daily life and ignite your adventurous spirit.

We were thrilled to collaborate with Mad Avenue once again to create this campaign. We shot in the stunning landscapes of Portugal.The fully integrated European campaign is being rolled out in the countries of Germany, Italy, Spain, Poland, Hungary, Austria, Portugal, the Czech Republic, Romania, Switzerland, Finland, Slovakia, the Netherlands, Sweden, Denmark, France, Norway, Belgium, Iceland, and Slovenia.

Served
Mitsubishi – TVC – EU
Mitsubishi – Social edits – EU
Mitsubishi – Cutdowns – EU
Mitsubishi – Photography socials – EU
Mitsubishi – Photography OOH – EU

Credits

Client: Mitsubishi
Agency: Mad Avenue
Production company: Chev Productions
Director: Niels Bourgonje
DOP: Sjors Mosman
Photography: Gijs Spierings
Assistant photography: Sherman Emers
Art direction & Styling: Chev Production
Cast: Teresa Branca, Patrica Zimbarra, Nilo Relvas, Joana Belchior, António Pereira
Dogs: Educacão, Potter
Casting director: Netcast

Local crew
Service Production Company: More Maria
Executive producer: Márcia Meireles
Production Manager: Guilherme Carvalho

Production Coordinator: Renata Amaro
Location Manager: João Costa
Location Asst: Pedro Jacob, João Correia, João Lobão
Production Van: João Machado, Drivers: Tomás Cautela, André Almeida, Ricardo Costa
AD: Guilherme Pinto
2nd AD: Laura Almeida

Ronin: Carlos Santos
Focus Puller: Tiago Silva
Camera asst: Gonçalo Soromenho, João Ferreira
Focus Puller B camera: Maria João Shreck
Camera asst: Ines Pestana

Gaffer: António Lima
Light asst: Daniel Jerónimo Rui Lobato, Martim Varela
Genny operator: Ivan Argadas
Key Grip: David Valente
Grip asst: Tiago Caires, Pedro Ricardo, Luis Tomé, Tiago Valente

Stylist: Marta Lobo
Styling asst: Inês Lopes
Muah: Andy Dyo
Muah asst: Sara Jogo

Car care: Bruno Fernandes, Rodrigo Costa
Camera car & precision drivers: Stunts PT.
Location scouters: Paulo Monteiro, Nuno Ferreira

Post production
Offline Edit: Dylan Haigh
VFX: Jan Swienink
Online Edit: Emily Duurland
Music & Sound design: Soundsright
Grading: De Grot – Joppo