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Colgate
Whitening

#socialcampagne
#influencers
#colgate
#commercial

What does self confidence mean to you?

Toothpaste brand Colgate set up collaborations with Dutch influencers to be their brand ambassadors,
It is a long-lasting colloboration for which we’ve created several video’s with these influencers.In this specific series we’ve asked five influencers to invite a friend or family member to talk about self confidence and how a white smile can boost this.

We are able to create these social campaigns with relatively small teams and camera and light set-ups. Sometimes one location offers multiple suitable backgrounds so we are able to create more video’s in one place. We did this with the video from Naomi van As and her sister and the video from Kae Sutherland and her mother. It’s efficient, it services in creating one style and it’s beneficial to the budget.

 Served 
5 Colgate Whitening videos

Credits

Concept: Crocodile & Chev Productions
Production: Chev Productions
Client: Colgate / Crocodile
Influencers: Naomi van As, Saar Koningsberger, Annemarie Keizer, Kae Sutherland & Lotte van Leeuwen

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