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Bar le Duc


Bar le Duc – dorstig naar meer.

For this campaign we have captured 4 thirsty moments. These are situations with which the target audience can identify. The aim of the campaign is to make the video modular, with the intention to add or replace new situations / thirsty moments in the future. For us a fun challenge to make sure that we have transitions between the scenes which allow to mix up and/or add new scenes.

We created this campaign in a close collaboration with Crocodile and our creative team. With this video we have given the 4 situations their own atmosphere, but due to the camera work and edit style of the video, the scenes also connect with each other in the hero video. This way we can use the scene on their own, for socials edits and also for the hero video.

3 hero videos – A/B test and website
2 cutdowns
4 social reels
3 USP Reels


Agency: Crocodile
Client: Bar le Duc
Production company: Chev Productions
Director: Lee Plaschek
1st AD: Ivonne Verbeek
DOP: Eric Zwiers
Art direction & Styling: Robin Bruinsma
Art assistant: Emma van Kruining
Make up: Renee Wijnhoven
Focus puller: Casper Fraij
AC & Data: Jelle Bokelmann

Gaffer: Koen van Bergen
Best boy: Stijn Ooms
⁠Licht assistant: Laura Veenenbos
Location manager: Peter Jan Wieringa
Catering: Gouden Gieter catering – Guido Gijsbers
Storyboard: Inez Nina Aarts
Voice-over: Tim Haars
Edit: Emily Duurland
Sound design & music: Bart Jansen
Color grading: Bart Voortsluijs
Photography: Marjan & Chris