De Frituurspecialist

#long-form YouTube
#social
#diamant
#denieuwezaak

Bringing the Netherlands’ tastiest snack show to life

Together with De Nieuwe Zaak | United Playgrounds, we collaborated on De Frituurspecialist for Diamant: an online long-form YouTube series where well-known creators go head-to-head in a series of deep-frying challenges.

Across four episodes, the creators put their creativity, taste and frying skills to the test. From creating unique new snacks and perfecting classic fries to vegan bites and ultimate sharing platters. The result was an entertaining format in which Diamant and its products became a natural part of the story.

Chev Productions was responsible for bringing the concept to life, taking care of the full production from pre-production to shoot. Combining entertainment, recipes and snack inspiration with smart product integration, we created a playful and engaging format made for YouTube.

Each episode resulted in a complete content package: a full YouTube episode of around six minutes, multiple shorts and reels for social media, teasers, polls and additional content such as recipes and tips. Together, this created a continuous stream of content over eight weeks, keeping audiences engaged with the brand across both paid and organic channels. And audiences were hungry for more: the completion rate across the entire series was more than double YouTube’s benchmark.

Recipes to try at home
– Gefrituurde augurken met ranchsaus  / Deep-Fried Pickles with ranch sauce
– Borrelplan a la Manon / Manon’s Sharing platter 
– Antiliaanse Batata/ Antillean Batata 
– Empanadas met jackfruit/ Jackfruit Empanadas 
– Jurino’s wereldborrelplank / Jurino’s world-inspired sharing platter